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Verhoef, P.C., Kannan, P.K. and Inman, J.J. (2015) From Multi-Channel Retailing to Omni-Channel Retailing: Introduction to the Special Issue on Multi-Channel Retailing. Journal of Retailing, 91, 174-181.
https://doi.org/10.1016/j.jretai.2015.02.005
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