Loyola Marymount University, USA

Presidential Chair

Email: david.stewart@lmu.edu

Research fields

Marketing

Management

Psychology

Qualifications

1974 Ph.D. in Psychology, Baylor University, USA

1973 MA in Psychology, Baylor University, USA

1972 BA in Psychology, Northeast Louisiana University, USA

Publications (selected)

1. Making Marketing Accountable: Financial Dimensions of Marketing. (New York: Routledge/Taylor & Francis) (forthcoming, scheduled for publication in 2016). (with Craig Gugel).
2. Delivering to the Marketing Accountability Mandate, Chapter 1 in David W. Stewart and Craig Gugel (Eds.), Making Marketing Accountable: Financial Dimensions of Marketing. (New York: Routledge/Taylor & Francis) (forthcoming, scheduled for publication in 2016). (with Margaret Henderson Blair, Mitch Barns, Kate Sirkin, and Dwight Riskey).
3. Lessons from the Quality Movement, Chapter 2 in David W. Stewart and Craig Gugel (Eds.), Making Marketing Accountable: Financial Dimensions of Marketing. (New York: Routledge/Taylor & Francis) (forthcoming, scheduled for publication in 2016).
4. The Marketing Metric Audit Protocol (MMAP), Chapter 17 in David W. Stewart and Craig Gugel (Eds.), Making Marketing Accountable: Financial Dimensions of Marketing. (New York: Routledge/Taylor & Francis) (forthcoming, scheduled for publication in 2016). (with Allen Kuse and Meg Blair).
5. Marketing Organization and Accountability, Chapter 19 in David W. Stewart and Craig Gugel (Eds.), Making Marketing Accountable: Financial Dimensions of Marketing. (New York: Routledge/Taylor & Francis) (forthcoming, scheduled for publication in 2016). (with Robert Winsor).
6. Conclusion and Looking Forward, Chapter 20 in David W. Stewart and Craig Gugel (Eds.), Making Marketing Accountable: Financial Dimensions of Marketing. (New York: Routledge/Taylor & Francis) (forthcoming, scheduled for publication in 2016). (with Craig Gugel).
7. Why Marketers Should Study Policy, Editorial Statement, Journal of Public Policy and Marketing, 2015, 34 (1), 1 – 3.
8. Handbook of Persuasion and Social Marketing. (Ed.), Three Volumes, (New York: Praeger Publishers, 2015).
9. Introduction to Volume 1, Chapter 1, in David W. Stewart (Ed.), Handbook of Persuasion and Social Marketing. (New York: Praeger Publishers, 2015), pp. 1 - 11.
10. Introduction to Volume 2, Chapter 1, in David W. Stewart (Ed.), Handbook of Persuasion and Social Marketing. (New York: Praeger Publishers, 2015), pp. 1 - 9.
11. Introduction to Volume 3, Chapter 1, in David W. Stewart (Ed.), Handbook of Persuasion and Social Marketing. (New York: Praeger Publishers, 2015), pp. 1 – 7.
12. Social Marketing in the Service of Economic Development: A Case Study at the Epicenter of the Housing Crisis, in David W. Stewart (Ed.), Handbook of Persuasion and Social, Volume 3, Marketing. (New York: Praeger Publishers, 2015). (with Regina M. Airey, Tricia Braun, Amy Sausser), 313 – 347.
13. Stewart W. David, Shamdasani, P, and Rook, Dennis. Focus Groups: Theory and Practice. Sage Series in Applied Research in Social Psychology, (Thousand Oaks, CA: Sage Publications, 1990, Second edition 2007, Arabic translation 2013, Third edition, 2015).
14. What is Policy? And Why It Matters, Editorial Statement, Journal of Public Policy and Marketing, 2014, 33 (1), 1 – 3.
15. Marketing Accountability: Defining Expectations and Measuring Outcomes, Open Journal of Business and Management, 2014, 2, 163 – 165.
16. Beating Your Competition: It’s About Positioning, Every Product and Service Must Have a Strong Value Proposition to be Successful, The Beginner, January 15, 2014,
    http://www.thebeginner.eu/marketing-and-advertising/93-beating-your-competition-it-s-about-positioning.
17. Heard of Big Data? It’s Here But Has Yet to Demonstrate Its Promise, The Beginner, January 15, 2014, 
    http://www.thebeginner.eu/business/90-heard-of-big-data-it-s-here-but-it-has-yet-to-demonstrate-its-promise.
18. Do You Know How Your Customers Make Their Decisions? Knowing Customers Decision Rules Can Tell You Where Your Are Vulnerable, The Beginner, January 15, 2014,
    http://www.thebeginner.eu/marketing-and-advertising/92-do-you-know-how-your-customers-make-their-decisions.
19. Why Do People Shop? Tailor Your Retail Environment, People Shop for Many Reasons, The Beginner, January 15, 2014, 
    http://www.thebeginner.eu/marketing-and-advertising/94-why-do-people-shop-tailor-your-retail-environment-for-your-shoppers.
20. Speculations on the Future of Graduate Management Education, Journal of Higher Education Theory and Practice, 2013 13 (2), 1 - 24. (with J. Gregg.
21. Stewart, W. David, “Seizing our Destiny: Leading Economic Redevelopment at the Epicenter of the Housing Crisis.” In Lessons In Leading Change: Learning From Real World Cases, (Oxford, U.K: Rossi Smith Publishing, 2012), pp. 13 – 24. Reprinted in Jens Mueller, Rhonda Franklin, and D. D. Warwick (Eds.), Non-Profit Excellence, (Oxford, U.K: Rossi Smith Publishing, 2013), 221 – 232.
22. “Redefining Marketing and Public Policy for the 21st Century,” Editorial Statement, Journal of Public Policy and Marketing, 2013, 31 (1), 1 – 5.
23. Defining a Market or Market Defiance? Customers May Not Agree with What a Business Thinks Is Its Target Market, The Beginner, January 20, 2013, 
    http://www.thebeginner.eu/business/1037-defining-a-market-or-market-defiance.
24. Radically New or Not? Does Technology Drive Markets? If so, It is a Long, Slow Ride, The Beginner, January 11, 2013, 
    http://www.thebeginner.eu/technology/all-in-innovation/1028-radically-new-or-not>.

Profile Details

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