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has been cited by the following article:

• TITLE: The Impact of Consumer Culture and Neoliberalism on the FIFA World Cups

  AUTHORS: Rui Bao

  KEYWORDS: The FIFA World Cups, Consumer Culture, Neoliberalism, Impact

  JOURNAL NAME: Open Journal of Social Sciences, Vol.11 No.11, November 29, 2023

  ABSTRACT: The FIFA World Cups is one of the premier global sporting competitions in the world. Consumer culture and neoliberalism have played an important role of the global popularity of the tournament. A qualitative research method was used in this study to identify who benefits most and least from this globalised football competition under the perspective of consumer culture and neoliberalism. This paper also critically discusses the impact of consumer culture and neoliberalism on the FIFA World Cups today.