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M. J. Polonsky, H. Cameron, S. Halstead, A. Ratcliffe, P. Stilo and G. Watt, “Exploring Companion Selling: Does the Situation Affect Customers’ Perceptions?” International Journal of Retail & Distribution Management, Vol. 28, No. 1, 2000, pp. 37-45.
doi:10.1108/09590550010306764
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