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has been cited by the following article:

• TITLE: A Framework for Employee Creative and Innovative Behaviour Idea Journey

  AUTHORS: Eleck Shabani Masianoga, Leonard Chakauya

  KEYWORDS: Idea Journey, Employee Creative Behaviour, Employee Innovative Behaviour

  JOURNAL NAME: Open Journal of Business and Management, Vol.11 No.3, April 28, 2023

  ABSTRACT: This paper aims to propose an employee idea journey that addresses the theoretical conceptual challenge between creative behaviour and innovative behaviour. An integrative literature review approach was adopted by examining past literature related to creative and innovative behaviour which revealed that the employee idea journey begins with idea exploration and idea generation to mark creative behaviour efforts. The process proceeds to idea championing and idea implementation to mark innovative behaviour efforts. The proposed idea journey model captures these components which enable leaders to correctly demarcate creative behaviours and innovative behaviours through a step-by-step approach. Future studies should observe more on the separation between creative and innovative behaviour concept and illustrate how the two are related and are impacted by leadership, individual and organisational factors.