TITLE:
Business Practices and Customers Satisfaction among Motorcycle Dealers in General Santos City
AUTHORS:
Mylene M. Turco, Roel D. Juevesa, Arvin T. Galigao
KEYWORDS:
Business Practices, Customer Satisfaction, Motorcycle Dealers, General Santos City, Philippines
JOURNAL NAME:
Open Journal of Business and Management,
Vol.9 No.1,
January
29,
2021
ABSTRACT: This
study aimed to determine the significant relationship between business
practices and customers satisfaction among motorcycle dealers in General Santos
City, Philippines. The descriptive survey and correlational design were used to
employ quantitative data. The data were gathered through the survey
questionnaire from eight (8) managers and forty (40) customers of the
identified motorcycle dealers who were selected through purposive sampling. The
data gathered were analyzed through weighted mean and Pearson (r) Coefficient
Correlation. The findings of the study generally revealed that there is a
significant relationship between business practices and customers satisfaction.
Therefore, the null hypothesis that there is no significant relationship
between business practices and customers satisfaction is rejected. Given the
overall results, the study recommends sustaining the business practices in
order to maintain the current level of customers satisfaction.