TITLE:
Research on the Development Path of Integrated Innovation between Tourism and Cultural Creative Industry—Taking Changzhou Eco-Cultural Tourism Area as an Example
AUTHORS:
Min Zhang
KEYWORDS:
Tourism Industry, Cultural Creative Industry, Integrated Innovation Path, Changzhou Eco-Cultural Tourism Area
JOURNAL NAME:
American Journal of Industrial and Business Management,
Vol.9 No.1,
January
11,
2019
ABSTRACT: With
the improvement and promotion of people’s living standards, the rapid
development of cultural creative industry and the increase of tourism demand,
cultural creative tourism has become a new type of industry, and the integration of tourism and cultural
creative industry has become an inevitable trend. Based on the analysis of the
current situation of tourism development and the integration development of
tourism and cultural creative industry in Changzhou, this paper finds that
there are some problems in tourist areas, such as insufficient embodiment of
cultural creative elements, not prominent characteristics of tourism and
cultural creative integration etc.; therefore it puts forward the path of integration and innovation between
tourism and cultural creative industry in Changzhou eco-cultural tourism area.
That is, optimizing the spatial pattern and perfecting the functional zoning, reshaping
the old scenery around the core theme, developing the characteristic resources
and building the flagship project, creating the creative environment and
encouraging the innovation and entrepreneurship.