TITLE:
Business Network Positioning Analysis of Toyota
AUTHORS:
Zhen Li
KEYWORDS:
Business Network, Positioning, Supply Chain, Toyota, Strategy
JOURNAL NAME:
American Journal of Industrial and Business Management,
Vol.8 No.7,
July
13,
2018
ABSTRACT: Business network
positioning is of great importance to a firm. An enterprise should improve its
power by managing the relationship with its upstream suppliers and downstream
customers within its business network. Toyota is one of the successful
automakers in the early 21st century because of its unique positioning and supply chain management. This
essay uses five forces analysis to study the power of Toyota in the business network
and also looks at the problems that Toyota’s position itself has encountered in
its implementation during the crisis of the firm. By studying the
experiences of its success and lessons of its downturn, other firms can improve
its management and avoid bearing the similar difficulty.