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Salojarvi, H., Ritala, P., Sainio, L.-M. and Saarenketo, S. (2015) Synergistic Effect of Technology and Customer Relationship Orientations: Consequences for Market Performance. Journal of Business & Industrial Marketing, 30, 511-520.
http://dx.doi.org/10.1108/JBIM-07-2012-0120
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