TITLE:
A new market segment for olive oil: Olive oil tourism in the south of Spain
AUTHORS:
Genoveva Millán, Juan M. Arjona, Luis Amador
KEYWORDS:
Olive Oil; Oleotourism; Sustainability; Andalucía; Rural Development
JOURNAL NAME:
Agricultural Sciences,
Vol.5 No.3,
February
19,
2014
ABSTRACT:
Spain is the leading
producer of olive oil. For Spain, olive oil and olive growing are not only an
important source of economic wealth, but also symbols
of its culture and gastronomy renowned both nationally and
internationally. However, in rural areas where the olive is the primary source
of income for resident families, proposals are being sought for activities that
break away from the seasonality in income represented by dependence on agriculture.
Among all these proposals there is one that is oleotourism, which is beginning
to gain ground because of its facet of culinary tourism. This is due to its
uniqueness, and it can also be considered an initiative for sustainable rural
tourism. Given the interest aroused by this type of initiative, both on the
part of the public administration and also the olive sector, this study
involves the demand for oleotourism in Andalucía and is a strategic analysis of
oleotourism as a new market sector in the south of Spain.