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ISSN
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Research on the Influence of Customer Perceived Value on Brand Equity
(Articles)
Bo Yan
American Journal of Industrial and Business Management
Vol.9 No.3
,March 22, 2019
DOI:
10.4236/ajibm.2019.93042
2,603
Downloads
8,616
Views
Citations
The Impact of Consumers Witness Front-Line Service Employee Complaints on Corporate Brand Attitudes
(Articles)
Jihua Zhang
,
Ming Tan
,
Ningning Wang
Open Journal of Social Sciences
Vol.7 No.3
,March 26, 2019
DOI:
10.4236/jss.2019.73037
738
Downloads
1,347
Views
Citations
Analysis on the Membership Management of a Fashion Brand by Big Data Technology
(Articles)
Jiaye Huang
American Journal of Industrial and Business Management
Vol.9 No.10
,October 28, 2019
DOI:
10.4236/ajibm.2019.910126
846
Downloads
1,781
Views
Citations
Platform Brand Value: Construct and Measurement —An Empirical Research Based on the Data of Social Media
(Articles)
Lei Shen
,
Xiujun Yang
Open Journal of Social Sciences
Vol.7 No.11
,November 20, 2019
DOI:
10.4236/jss.2019.711013
752
Downloads
1,753
Views
Citations
A Grounded Theory Approach to Reconstruct Brand Value Based on Prosumption Logic in the Era of Sharing Economy Platform
(Articles)
Lei Shen
,
Ye Chen
,
Chu Luo
Theoretical Economics Letters
Vol.9 No.8
,December 17, 2019
DOI:
10.4236/tel.2019.98184
627
Downloads
1,906
Views
Citations
Effect of Service Quality and Brand Image on Repurchase Intention through Word of Mouth at Budget Hotels Airy Rooms
(Articles)
Heri Prabowo
,
Widji Astuti
,
Harianto Respati
Open Journal of Business and Management
Vol.8 No.1
,December 23, 2019
DOI:
10.4236/ojbm.2020.81012
3,734
Downloads
7,167
Views
Citations
This article belongs to the Special Issue on
Consumer Behavior, Business and Marketing
The Brand Construction of Campus Culture with the Opportunity of Humanistic Spirit Cultivation
(Articles)
Meiping Lv
Open Access Library Journal
Vol.7 No.1
,January 14, 2020
DOI:
10.4236/oalib.1106014
408
Downloads
999
Views
Citations
The Study of the Effect of Virtual Brand Community Interaction on Impulse Buying: The Moderating Role of Self-Construal
(Articles)
Chao Liu
,
Feiyan Liu
Open Journal of Business and Management
Vol.8 No.2
,January 16, 2020
DOI:
10.4236/ojbm.2020.82026
1,134
Downloads
2,480
Views
Citations
A Grounded Theory Approach to Brand Value Networks: The Prosumption Logic Standpoint
(Articles)
Lei Shen
,
Cuijuan Qin
,
Chu Luo
American Journal of Industrial and Business Management
Vol.10 No.4
,April 30, 2020
DOI:
10.4236/ajibm.2020.104057
699
Downloads
1,509
Views
Citations
Evolutionary Game of User Knowledge Sharing Behaviors in Enterprise Brand Virtual Community: Influence of Multiple Level Factors
(Articles)
Chengyi Le
,
Peipei Li
,
Ya Zeng
Journal of Human Resource and Sustainability Studies
Vol.9 No.1
,February 3, 2021
DOI:
10.4236/jhrss.2021.91001
489
Downloads
1,039
Views
Citations
A Study on the Translation Strategies of Domestic Cosmetic Brand Names from the Perspective of Skopos Theory
(Articles)
Fei Sun
Open Access Library Journal
Vol.8 No.4
,April 26, 2021
DOI:
10.4236/oalib.1107351
1,013
Downloads
4,969
Views
Citations
The Impact of Cause-Related Marketing Strategies on Switching Intentions: An Applied Study on Private Education Service
(Articles)
Mona Abdelreheem
,
Mohamed A. Ragheb
,
Passent Tantawi
Open Access Library Journal
Vol.8 No.7
,July 12, 2021
DOI:
10.4236/oalib.1107489
201
Downloads
870
Views
Citations
The Importance of Value, Image, Credibility and Trust to Repurchase Intentions in Over-the-Counter Herbal Market in Sub-Saharan Africa
(Articles)
Peter Kwasi Oppong
,
John Mensah
,
Matilda Addae
Open Journal of Business and Management
Vol.9 No.4
,July 30, 2021
DOI:
10.4236/ojbm.2021.94110
432
Downloads
1,837
Views
Citations
Urban Culture and City Brand: A Study on Food Experience
(Articles)
Mu Zhang
,
Luyao Wang
,
Jiayun Zhou
,
Rob Law
Journal of Service Science and Management
Vol.15 No.2
,April 29, 2022
DOI:
10.4236/jssm.2022.152008
274
Downloads
1,160
Views
Citations
Preference of Global Shampoo Brands: A Study on Women Consumers
(Articles)
Ummay Salma Khanam
,
Md. Bazlur Rahman
Open Journal of Social Sciences
Vol.10 No.12
,November 11, 2022
DOI:
10.4236/jss.2022.1012016
219
Downloads
3,864
Views
Citations
Impact of Fashion Trends on Visual Merchandising for Promoting Fashion Apparel Brands
(Articles)
Sonkar Pratap Akhilendra
,
Muthusamy Aravendan
Journal of Service Science and Management
Vol.16 No.4
,August 16, 2023
DOI:
10.4236/jssm.2023.164025
226
Downloads
2,109
Views
Citations
Foreign Brand Admiration, Product Perceived Quality and Consumer Behaviour in Nigeria
(Articles)
Alfa Abubakar
,
Hadiza Saidu Abubakar
,
Cross Ogohi Daniel
Open Journal of Business and Management
Vol.11 No.5
,September 27, 2023
DOI:
10.4236/ojbm.2023.115141
128
Downloads
491
Views
Citations
The Influence of Opinion Leaders’ Interaction Quality on Platform Brand Value Based on the Logic of Prosumption
(Articles)
Lei Shen
,
Hai Hou
,
Yuhong Zhu
,
Ali Muhammad
iBusiness
Vol.15 No.4
,December 29, 2023
DOI:
10.4236/ib.2023.154019
54
Downloads
188
Views
Citations
The Influence of Brand Image Congruence, Relationship Type and Self-Construal on Consumers’ Purchase Intention
(Articles)
Shenghong Ye
,
Guobin Wu
Open Journal of Business and Management
Vol.4 No.3
,July 28, 2016
DOI:
10.4236/ojbm.2016.43058
2,179
Downloads
4,275
Views
Citations
The Mediating Role of Customer Trust on Customer Loyalty
(Articles)
Nha Nguyen
,
André Leclerc
,
Gaston LeBlanc
Journal of Service Science and Management
Vol.6 No.1
,March 25, 2013
DOI:
10.4236/jssm.2013.61010
22,723
Downloads
35,650
Views
Citations
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