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Factors Affecting Brand Identification and Loyalty in Online Community
(Articles)
Chieh-Min Chou
American Journal of Industrial and Business Management
Vol.3 No.8
,December 12, 2013
DOI:
10.4236/ajibm.2013.38076
6,543
Downloads
10,811
Views
Citations
Will Consumers’ Learning Motivation Affect Their Brand Loyalty? Research on Moderating Role of Brand Cognition
(Articles)
Wen Li
,
Tian’e Fu
,
Ziying Huang
American Journal of Industrial and Business Management
Vol.6 No.11
,November 24, 2016
DOI:
10.4236/ajibm.2016.611101
1,966
Downloads
3,950
Views
Citations
RETRACTED:
The Influence Factors of Brand Loyalty: Mobile Phone Industry
(Articles)
Zyeinyelkhaan Khundyz
American Journal of Industrial and Business Management
Vol.8 No.6
,June 27, 2018
DOI:
10.4236/ajibm.2018.86108
1,344
Downloads
4,852
Views
Citations
Study on the Influence Path of Brand Virtual Community Interaction on Customer Loyalty
(Articles)
Shupan Wang
,
Jinhua Tong
,
Danting Zhou
Open Journal of Business and Management
Vol.4 No.1
,January 25, 2016
DOI:
10.4236/ojbm.2016.41016
4,141
Downloads
5,064
Views
Citations
Research on the Influence Factors of Brand Experience on Consumers’ Brand Loyalty
(Articles)
Xi Zhang
Open Journal of Business and Management
Vol.7 No.2
,March 28, 2019
DOI:
10.4236/ojbm.2019.72038
733
Downloads
1,722
Views
Citations
Brand Equity and Brand Loyalty in the Internet Banking Context: FIMIX-PLS Market Segmentation
(Articles)
Sandra Maria Correia Loureiro
,
Francisco Javier Miranda
Journal of Service Science and Management
Vol.4 No.4
,December 7, 2011
DOI:
10.4236/jssm.2011.44054
10,622
Downloads
18,387
Views
Citations
The Analyses of Purchasing Decisions and Brand Loyalty for Smartphone Consumers
(Articles)
Yu-Syuan Chen
,
Tso-Jen
,
Chen
,
Cheng-Che Lin
Open Journal of Social Sciences
Vol.4 No.7
,July 30, 2016
DOI:
10.4236/jss.2016.47018
3,588
Downloads
7,895
Views
Citations
Self-Esteem’s Moderation of Self-Congruity Effects on Brand Loyalty
(Articles)
Jane Brannen
,
Cynthia M. Frisby
Theoretical Economics Letters
Vol.7 No.6
,October 31, 2017
DOI:
10.4236/tel.2017.76126
1,114
Downloads
2,188
Views
Citations
Brand Loyalty in a Bertrand-Type Oligopoly Setting
(Articles)
Demetri Kantarelis
American Journal of Industrial and Business Management
Vol.9 No.12
,December 24, 2019
DOI:
10.4236/ajibm.2019.912149
455
Downloads
735
Views
Citations
The Impact of Marketing Mix Elements on Brand Loyalty towards Speech Therapy in Health Science Industry Malaysia
(Articles)
Masri bin Abdul Lasi
,
Tan Cheng Man
American Journal of Industrial and Business Management
Vol.10 No.9
,September 18, 2020
DOI:
10.4236/ajibm.2020.109100
272
Downloads
819
Views
Citations
Consumer’s Purchase Intentions towards Automobiles in Pakistan
(Articles)
Abeera Amir
,
Muzaffar Asad
Open Journal of Business and Management
Vol.6 No.1
,January 30, 2018
DOI:
10.4236/ojbm.2018.61014
1,206
Downloads
3,343
Views
Citations
Analysis of Factors Influencing the Strategic Choice of Brand Architecture
(Articles)
Cancan Lu
Open Journal of Social Sciences
Vol.2 No.9
,August 26, 2014
DOI:
10.4236/jss.2014.29005
6,359
Downloads
7,227
Views
Citations
Analysis of the Value of Brand Equity from the Perspective of Consumer Psychology
(Articles)
Lintong Jiao
Open Journal of Social Sciences
Vol.6 No.12
,December 17, 2018
DOI:
10.4236/jss.2018.612007
762
Downloads
1,268
Views
Citations
Determinants of the Satisfaction of Students Studying in Private Universities—Application of Kano Model
(Articles)
P. Venkateswarlu
,
Sanjeev Malaviya
,
Muddu Vinay
Theoretical Economics Letters
Vol.10 No.1
,January 17, 2020
DOI:
10.4236/tel.2020.101001
480
Downloads
823
Views
Citations
Moderation Effect of Perceived Benefits of Loyalty Programs on the Link between Store Attributes and Customer Loyalty
(Articles)
Santosh Kumar Alreddy
,
Dwarakanath Siriguppi
,
Mohandas J. Menon
Theoretical Economics Letters
Vol.9 No.6
,August 29, 2019
DOI:
10.4236/tel.2019.96133
496
Downloads
1,057
Views
Citations
Consumers’ Perceived Brand Aspiration and Its Impact on Intention to Pay Price Premium: Moderating Role of Brand Jealousy
(Articles)
S. Sreejesh
Theoretical Economics Letters
Vol.5 No.2
,April 20, 2015
DOI:
10.4236/tel.2015.52033
5,967
Downloads
7,409
Views
Citations
Research on the Influence of Conflicting Brand Crisis Information on Consumers’ Brand Attitude
(Articles)
Jiuqun He
American Journal of Industrial and Business Management
Vol.6 No.5
,May 19, 2016
DOI:
10.4236/ajibm.2016.65056
2,015
Downloads
2,756
Views
Citations
The Effect of Drama Types and Brand Familiarity on Brand Attitude in Brand Placement
(Articles)
Ziying Liu
,
Ding Pan
,
Ya Xu
American Journal of Industrial and Business Management
Vol.9 No.3
,March 14, 2019
DOI:
10.4236/ajibm.2019.93033
561
Downloads
880
Views
Citations
Analysis of the Problems, Causes and Countermeasures in the Brand Construction of the Postgraduate Entrance Examination Institutions
(Articles)
Yuanle Cheng
,
Hai Hu
Open Journal of Business and Management
Vol.8 No.2
,January 16, 2020
DOI:
10.4236/ojbm.2020.82025
495
Downloads
692
Views
Citations
Specificities, Obstacles and Limits to Building Customer Loyalty in Mountain Resort Luxury Hotels
(Articles)
Maud Tixier
Modern Economy
Vol.2 No.5
,November 25, 2011
DOI:
10.4236/me.2011.25096
5,191
Downloads
8,850
Views
Citations
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