has been cited by the following article(s):
[1]
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Cause-related marketing and its impact on brand image and loyalty: Evidence from international fast-food chains
Journal of Foodservice Business Research,
2024
DOI:10.1080/15378020.2022.2104074
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[2]
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Cause-related marketing and its impact on brand image and loyalty: Evidence from international fast-food chains
Journal of Foodservice Business Research,
2024
DOI:10.1080/15378020.2022.2104074
|
|
|
[3]
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The Impact of Cause-Related Marketing on Brand Image, Perceived Quality, Brand Awareness, and Purchase Intention: The Moderate Role of Customers Skepticism
Journal of Production, Operations Management and Economics,
2023
DOI:10.55529/jpome.31.44.55
|
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[4]
|
The Impact of Cause-Related Marketing on Brand Image, Perceived Quality, Brand Awareness, and Purchase Intention: The Moderate Role of Customers Skepticism
Journal of Production, Operations Management and Economics,
2023
DOI:10.55529/jpome.31.44.55
|
|
|