|
[1]
|
Beyond persuasion Knowledge: Examining the roles of visual appeal, visual congruence, and social proof in influencer advertising
Journal of Retailing and Consumer Services,
2026
DOI:10.1016/j.jretconser.2025.104502
|
|
|
|
|
[2]
|
Advances in Advertising Research XV
European Advertising Academy,
2025
DOI:10.1007/978-3-658-49114-7_7
|
|
|
|
|
[3]
|
Understanding the power of social media influencers in promoting organic food consumption
Journal of Trade Science,
2025
DOI:10.1108/JTS-06-2025-0024
|
|
|
|
|
[4]
|
A mixed methods exploration of self-presentation, authenticity, and role model function on Instagram: perspectives from female influencers in Germany
Frontiers in Psychology,
2025
DOI:10.3389/fpsyg.2024.1472514
|
|
|
|
|
[5]
|
Acting real: a cross-cultural investigation of finfluencer strategic authenticity
International Journal of Advertising,
2025
DOI:10.1080/02650487.2024.2437289
|
|
|
|
|
[6]
|
Believe me, even though I’m fake: how the credibility of real and virtual influencers affects purchase intention
Journal of Media Business Studies,
2025
DOI:10.1080/16522354.2025.2475424
|
|
|
|
|
[7]
|
Impact of Influencer Marketing on Consumer Behavior and Online Shopping Preferences
Journal of Theoretical and Applied Electronic Commerce Research,
2025
DOI:10.3390/jtaer20020111
|
|
|
|
|
[8]
|
The impact of social media fashion influencers' relatability on purchase intention: The mediating role of perceived emotional value and moderating role of consumer expertise
Acta Psychologica,
2025
DOI:10.1016/j.actpsy.2025.105174
|
|
|
|
|
[9]
|
Marketing Innovation Strategies and Consumer Behavior
Advances in Marketing, Customer Relationship Management, and E-Services,
2024
DOI:10.4018/979-8-3693-4195-7.ch013
|
|
|
|
|
[10]
|
Introduction to the special issue on social media influencers: performance, authenticity, and social media visibility
Celebrity Studies,
2024
DOI:10.1080/19392397.2024.2341593
|
|
|
|
|
[11]
|
The Effect of Social Media Influencers on Business Sustainability: Understanding Customer Behavior Change Towards Sustainable Usage Patterns
2024 6th International Conference on Cybernetics and Intelligent System (ICORIS),
2024
DOI:10.1109/ICORIS63540.2024.10903924
|
|
|
|