TITLE:
The Mediating Effect of Job Satisfaction on the Relationship between Digital Connectivity and Job Performance
AUTHORS:
Tarek Hasan Ibrahim Abdeen, Maha Ragai Mohammed Khalil
KEYWORDS:
Digital Connectivity, Job Performance, Job Satisfaction, Maslow’s Theory, Conservation of Resources, Job Demands-Resources Model
JOURNAL NAME:
Open Journal of Business and Management,
Vol.11 No.6,
November
30,
2023
ABSTRACT: This dissertation aims to investigate the extent to
which Digital Connectivity affects Job Performance, directly and through the
mediation role of Job Satisfaction among employees in Egyptian private
engineering consultancy companies. Building on Maslow’s Theory of
Motivation/Satisfaction, the Conservation of Resources Theory, and the Job
Demands-Resources Model, a questionnaire is distributed on a sample of
employees to test the proposed hypotheses. The sample size used for analysis
and interpretation consists of 412 respondents. Hypothesis testing is used to
test the research hypotheses to conclude probabilistic statements about
population parameters. Structural Equation Modeling technique is adopted to
explore complex relationships among variables. The results suggest that
increased Digital Connectivity is associated with higher levels of Job
Performance and Job Satisfaction. Also, increased Job Satisfaction is
associated with higher levels of Job Performance. Furthermore, Job Satisfaction
has a mediating effect on the relationship between Digital Connectivity and Job
Performance. This research recommends organizations in this industry to promote
Digital Connectivity among employees, by facilitating access to relevant
technologies and fostering a digital-friendly
work environment. As such, organizations may be able to enhance employee
performance in their assigned job roles. No studies have been found addressing
the impact of Digital Connectivity on Job Performance in this context, thus the
research contributes to a better understanding of how Digital Connectivity
affects Job Performance.