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has been cited by the following article:

• TITLE: Research on the Development and Utilization of Traditional Culture in the New Media Environment

  AUTHORS: Zhiping Wang

  KEYWORDS: New Media, Traditional Culture, Development and Utilization

  JOURNAL NAME: Open Journal of Social Sciences, Vol.11 No.7, July 24, 2023

  ABSTRACT: This paper aims to investigate the development and utilization of traditional culture in the context of the new media environment. It explores effective strategies for preserving and advancing traditional culture in the digital age while leveraging the potential of new media technologies for cultural innovation and dissemination. Through a comprehensive analysis and exploration of the relationship between new media and traditional culture, this paper demonstrates that the new media environment offers an expansive platform and numerous opportunities for the development and utilization of traditional culture. The integration of new media technologies enables traditional culture to be presented in diverse and engaging forms, captivating a wider audience and encouraging active participation. Moreover, new media provides convenient channels for dissemination and interactive platforms for communication, facilitating global outreach and fostering cross-cultural exchange of traditional culture. In the new media environment, traditional culture can be more effectively safeguarded and passed down through methods such as digital preservation and virtual exhibitions.