TITLE:
Research on the Development and Utilization of Traditional Culture in the New Media Environment
AUTHORS:
Zhiping Wang
KEYWORDS:
New Media, Traditional Culture, Development and Utilization
JOURNAL NAME:
Open Journal of Social Sciences,
Vol.11 No.7,
July
24,
2023
ABSTRACT: This paper aims to investigate the development and utilization of
traditional culture in the context of the new media environment. It explores
effective strategies for preserving and advancing traditional culture in the
digital age while leveraging the potential of new media technologies for
cultural innovation and dissemination. Through a comprehensive analysis and
exploration of the relationship between new media and traditional culture, this
paper demonstrates that the new media environment offers an expansive platform
and numerous opportunities for the development and utilization of traditional
culture. The integration of new media technologies enables traditional culture
to be presented in diverse and engaging forms, captivating a wider audience and
encouraging active participation. Moreover, new media provides convenient
channels for dissemination and interactive platforms for communication,
facilitating global outreach and fostering cross-cultural exchange of
traditional culture. In the new media environment, traditional culture can be
more effectively safeguarded and passed down through methods such as digital
preservation and virtual exhibitions.