Author(s)

Yiping Luo, Ying Wang, Luyun Zhang

School of Mechanical and Automotive Engineering, Shanghai University of Engineering Science, Shanghai, China.

The “Automobile Marketing Practice” course combines the marketing theory with the practical work of automobile marketing, and cooperates with the educational model of Nakamoto, which has cultivated a large number of automobile sales talents for the society and made an indispensable contribution to the development of my country’s automobile industry. Based on the problems existing in the current Nakamoto through-education model, this paper makes reforms and innovations in teaching methods, teaching processes, and assessment and evaluation, and provides new ideas for the development of curriculum and education.

Automobile Marketing Practice, Secondary Vocational Education and Application-Oriented Undergraduate Education, Course Reform

Luo, Y.P., Wang, Y. and Zhang, L.Y. (2022) Research on the Course Innovation of “Automobile Marketing Practice” under the Nakamoto Educational Model. Open Access Library Journal, 9, 1-5. doi: 10.4236/oalib.1108848.