Login
Login
切换导航
Home
Articles
Journals
Books
News
About
Submit
Home
Journal
Articles
Journals A-Z
Browse Subjects
Biomedical & Life Sci.
Business & Economics
Chemistry & Materials Sci.
Computer Sci. & Commun.
Earth & Environmental Sci.
Engineering
Medicine & Healthcare
Physics & Mathematics
Social Sci. & Humanities
Browse Subjects
Biomedical & Life Sciences
Business & Economics
Chemistry & Materials Science
Computer Science & Communications
Earth & Environmental Sciences
Engineering
Medicine & Healthcare
Physics & Mathematics
Social Sciences & Humanities
Publish with us
Paper Submission
Information for Authors
Peer-Review Resources
Open Special Issues
Open Access Statement
Frequently Asked Questions
Publish with us
Paper Submission
Information for Authors
Peer-Review Resources
Open Special Issues
Open Access Statement
Frequently Asked Questions
Follow SCIRP
Contact us
customer@scirp.org
+86 18163351462(WhatsApp)
1655362766
Paper Publishing WeChat
Complete Matching
Editorial Board
Show/Hide Options
Show/Hide Options
All
Title
Abstract
Keywords
DOI
Author
Journal
Affiliation
ISSN
Subject
Study on Brand Mismatching toward the Acquiring Enterprise Brand Dilution—Based on a Prospective of Construal Level Theory
(Articles)
Guangmin Zhai
,
Xinhong Liang
,
Haiquan Chen
Open Journal of Business and Management
Vol.4 No.3
,July 5, 2016
DOI:
10.4236/ojbm.2016.43045
1,483
Downloads
1,827
Views
Citations
Analysis of Factors Influencing the Strategic Choice of Brand Architecture
(Articles)
Cancan Lu
Open Journal of Social Sciences
Vol.2 No.9
,August 26, 2014
DOI:
10.4236/jss.2014.29005
6,359
Downloads
7,227
Views
Citations
Analysis of the Value of Brand Equity from the Perspective of Consumer Psychology
(Articles)
Lintong Jiao
Open Journal of Social Sciences
Vol.6 No.12
,December 17, 2018
DOI:
10.4236/jss.2018.612007
762
Downloads
1,268
Views
Citations
Consumers’ Perceived Brand Aspiration and Its Impact on Intention to Pay Price Premium: Moderating Role of Brand Jealousy
(Articles)
S. Sreejesh
Theoretical Economics Letters
Vol.5 No.2
,April 20, 2015
DOI:
10.4236/tel.2015.52033
5,967
Downloads
7,409
Views
Citations
Research on the Influence of Conflicting Brand Crisis Information on Consumers’ Brand Attitude
(Articles)
Jiuqun He
American Journal of Industrial and Business Management
Vol.6 No.5
,May 19, 2016
DOI:
10.4236/ajibm.2016.65056
2,015
Downloads
2,756
Views
Citations
RETRACTED:
The Influence Factors of Brand Loyalty: Mobile Phone Industry
(Articles)
Zyeinyelkhaan Khundyz
American Journal of Industrial and Business Management
Vol.8 No.6
,June 27, 2018
DOI:
10.4236/ajibm.2018.86108
1,344
Downloads
4,852
Views
Citations
The Effect of Drama Types and Brand Familiarity on Brand Attitude in Brand Placement
(Articles)
Ziying Liu
,
Ding Pan
,
Ya Xu
American Journal of Industrial and Business Management
Vol.9 No.3
,March 14, 2019
DOI:
10.4236/ajibm.2019.93033
561
Downloads
880
Views
Citations
Analysis of the Problems, Causes and Countermeasures in the Brand Construction of the Postgraduate Entrance Examination Institutions
(Articles)
Yuanle Cheng
,
Hai Hu
Open Journal of Business and Management
Vol.8 No.2
,January 16, 2020
DOI:
10.4236/ojbm.2020.82025
495
Downloads
692
Views
Citations
Effect of Dilution of Treated Distillery Effluent (TDE) on Soil Properties and Yield of Sugarcane
(Articles)
Previna Sivaloganathan
,
Baskar Murugaiyan
,
Saravanan Appavou
,
Leninraja Dharmaraj
American Journal of Plant Sciences
Vol.4 No.9
,August 29, 2013
DOI:
10.4236/ajps.2013.49222
3,462
Downloads
5,213
Views
Citations
Study of Influence of the Peak Current Time in Microstructure of a Coating Hard Made by GTAW-P Process
(Articles)
Eduardo Ferracin Moreira
,
Paulo Cezar Moselli
,
João Roberto Sartori Moreno
Open Access Library Journal
Vol.2 No.12
,December 30, 2015
DOI:
10.4236/oalib.1102233
710
Downloads
977
Views
Citations
Brand Relationships: A Personality-Based Approach
(Articles)
Helena M. Nobre
,
Kip Becker
,
Carlos Brito
Journal of Service Science and Management
Vol.3 No.2
,June 29, 2010
DOI:
10.4236/jssm.2010.32026
9,728
Downloads
20,922
Views
Citations
Factors Affecting Brand Identification and Loyalty in Online Community
(Articles)
Chieh-Min Chou
American Journal of Industrial and Business Management
Vol.3 No.8
,December 12, 2013
DOI:
10.4236/ajibm.2013.38076
6,543
Downloads
10,811
Views
Citations
A Review of Brand Valuation Method
(Articles)
Jiangwen Huang
Journal of Service Science and Management
Vol.8 No.1
,February 4, 2015
DOI:
10.4236/jssm.2015.81008
7,837
Downloads
9,188
Views
Citations
The Effect of In-Game Advertising in SNS on Brand Equity
(Articles)
Jianhua Yang
,
Meizhen Zhang
,
Zhiqin Zou
Journal of Service Science and Management
Vol.8 No.1
,February 16, 2015
DOI:
10.4236/jssm.2015.81013
3,852
Downloads
4,797
Views
Citations
Will Consumers’ Learning Motivation Affect Their Brand Loyalty? Research on Moderating Role of Brand Cognition
(Articles)
Wen Li
,
Tian’e Fu
,
Ziying Huang
American Journal of Industrial and Business Management
Vol.6 No.11
,November 24, 2016
DOI:
10.4236/ajibm.2016.611101
1,966
Downloads
3,950
Views
Citations
The Negative Effect of Brand Attachment: How Attachment Styles Help Explain Anti-Brand Behavior
(Articles)
Yuan Yuan
,
Ming Lei
Open Journal of Business and Management
Vol.5 No.1
,January 5, 2017
DOI:
10.4236/ojbm.2017.51013
1,852
Downloads
3,081
Views
Citations
Research on the Impact of Brand Experience on Brand Love
(Articles)
Xi Zhang
American Journal of Industrial and Business Management
Vol.9 No.4
,April 18, 2019
DOI:
10.4236/ajibm.2019.94061
672
Downloads
1,257
Views
Citations
Calculation and Management for Mining Loss and Dilution under 3D Visualization Technical Condition
(Articles)
Weijing Wang
,
Shaofeng Huang
,
Xiaobo Wu
,
Qingfei Ma
Journal of Software Engineering and Applications
Vol.4 No.5
,May 26, 2011
DOI:
10.4236/jsea.2011.45037
9,015
Downloads
15,458
Views
Citations
Effectiveness Of Gravity Concentration For The Beneficiation Of Itakpe (Nigeria) Iron Ore Achieved Through Jigging Operation.
(Articles)
P. A. OLUBAMBI
,
J. H. POTGIETER
J. of Minerals and Materials Characterization and Eng.
Vol.4 No.1
,June 12, 2005
DOI:
10.4236/jmmce.2005.41003
5,705
Downloads
7,888
Views
Citations
Determination of Inorganic Antimony Species Conversions during Its Speciation Analysis in Soil Using Isotope Dilution Techniques
(Articles)
Sameer Amereih
,
Thomas Meisel
,
Zaher Barghouthi
,
Wolfhard Wegscheider
Journal of Analytical Sciences, Methods and Instrumentation
Vol.3 No.2
,June 11, 2013
DOI:
10.4236/jasmi.2013.32016
3,040
Downloads
5,416
Views
Citations
<
1
2
3
...
>
Follow SCIRP
Contact us
customer@scirp.org
+86 18163351462(WhatsApp)
1655362766
Paper Publishing WeChat
Free SCIRP Newsletters
Home
Journals A-Z
Subject
Books
Sitemap
Contact Us
About SCIRP
Publication Fees
For Authors
Peer-Review Issues
Special Issues
News
Service
Manuscript Tracking System
Subscription
Translation & Proofreading
FAQ
Volume & Issue
Policies
Open Access
Publication Ethics
Preservation
Retraction
Privacy Policy
Copyright © 2006-2023 Scientific Research Publishing Inc. All Rights Reserved.
Top