Author(s)

Yiying Hu

Major of Computer Science and Technology, School of Computer Science, Wuhan University, Wuhan, China.

With the development of science and technology, big data, as the most important information carrier for R&D in high-tech era, has obviously become the latest research and development hotspot in the field of science and technology. As the latest characteristics of the times, big data will be faced with huge challenge and cause a series of related problems for the marketing management models of major companies. This paper has studied and analyzed the effect of big data to the enterprises and gets a conclusion that if the enterprises could not realize the importance of this era and adopt specific methods, they would be lost by their competitors. This paper has also given suggestions to the government that it should seize this opportunity to fully tap the huge value of the hidden potential of big data, promote the benign development and transformation and upgrading of traditional enterprises, optimize the allocation of resources, and make enterprises develop quickly for the development of the national economy.

Big Data Era, Marketing, Business Analysis

Hu, Y. (2018) Marketing and Business Analysis in the Era of Big Data. American Journal of Industrial and Business Management, 8, 1747-1756. doi: 10.4236/ajibm.2018.87117.