TITLE:
A Comparative Analysis of the Profitability of Selected Listed Firms in Media Subsector in the Philippines
AUTHORS:
Chester Owen B. Diokno
KEYWORDS:
Financial Ratio, Analysis, Media, Entertainment
JOURNAL NAME:
Open Journal of Accounting,
Vol.12 No.1,
December
15,
2022
ABSTRACT: Most financial statement analyses focus on firms belonging to industries
that either contribute significantly to economic figures or posit in a highly
competitive business environment. Whatever
the motivation may be, financial statement
analysis should be made available to all industries for reasons of comparability and benchmarking. So much so to industries that silently propel economic development and growth, which the
media subsector is. This research paper aims to analyze the financial
statements of two publicly listed companies in the Securities and Exchange Commission of the Philippines in the media subsector’s financial statements for the years 2016-2020 using profitability ratios, such as net profit margin return
on total assets, return on equity, and basic earnings power ratio. The research employed a quantitative research design that focused on the comparative analysis of the financial statements of the two companies. The data were lifted from the
published financial statements of two companies in media subsector. In the analysis of data, mean and standard
deviations which were presented using tables and graphs were used to describe the
profitability ratios of the two companies. Further analysis was performed using independent t-test to examine
significant differences between the profitability ratios of the two companies
with the aid of Statistical Package for Social Sciences (SPSS) version 25.