TITLE:
Pseudo Corporate Social Responsibility and Governance Mechanism
AUTHORS:
Yongmei Xu, Ying Liu
KEYWORDS:
Pseudo Social Responsibility, Motivation, Governance
JOURNAL NAME:
Journal of Service Science and Management,
Vol.9 No.2,
April
7,
2016
ABSTRACT: More and more enterprises are revealed to do something about pseudo
social responsibility under the guise of social responsibility; it makes the rationality
of the existence of experience of social responsibility a crisis of confidence.
However, this phenomenon has not obtained the academic attention, and related
studies are particularly scarce. On the basis of summarizing and combing
existing literature, we defined pseudo corporate social responsibility, summarized
the motivation of pseudo social responsibility in economic interests, the
external environment, and the risk of exposed punishment, and described the harm
of pseudo social responsibility from the micro and macro levels. Finally, we
tried to put forward relevant policies to prevent pseudo social responsibility.