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Yang, Z., Dubé, L. and Ma, Z. (2015) Males’ Responses to Negative-Emotion Advertising Appeals: Effects of Gender Role Socialization and Disposition toward Rational Thinking. Assessing the Different Roles of Marketing Theory and Practice in the Jaws of Economic Uncertainty, Springer International Publishing, 84. http://dx.doi.org/10.1007/978-3-319-11845-1_32

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