Park, C.W., Jaworski, B.J. and Maclnnis, D.J. (1986) Strategic Brand Concept-Image Management. Journal of Marketing, 50, 135-145. - References

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Park, C.W., Jaworski, B.J. and Maclnnis, D.J. (1986) Strategic Brand Concept-Image Management. Journal of Marketing, 50, 135-145. http://dx.doi.org/10.2307/1251291

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