TITLE:
Website Search Engine Optimization: Geographical and Cultural Point of View
AUTHORS:
Osama Rababah, Muhannad Al-Shboul, Fawaz Al-Zaghoul, Rawan Ghnemat
KEYWORDS:
Search Engine Optimization, Web Crawlers, Search Engine Algorithms, Search Engine Visibility, Jordan
JOURNAL NAME:
Journal of Software Engineering and Applications,
Vol.7 No.13,
December
18,
2014
ABSTRACT: The concept of Webpage visibility is
usually linked to search engine optimization (SEO), and it is based on global
in-link metric [1]. SEO is the process of designing Webpages to optimize its
potential to rank high on search engines, preferably on the first page of the
results page. The purpose of this research study is to analyze the influence of
local geographical area, in terms of cultural values, and the effect of local
society keywords in increasing Website visibility. Websites were analyzed by
accessing the source code of their homepages through Google Chrome browser.
Statistical analysis methods were selected to assess and analyze the results of
the SEO and search engine visibility (SEV). The results obtained suggest that
the development of Web indicators to be included should consider a local idea
of visibility, and consider a certain geographical context. The geographical
region that the researchers are considering in this research is the Hashemite
kingdom of Jordan (HKJ). The results obtained also suggest that the use of
social culture keywords leads to increase the Website visibility in search
engines as well as localizes the search area such as google.jo, which localizes
the search for HKJ.