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has been cited by the following article:

• TITLE: The Effect of Crisis Processing Capacity on Brand Crisis Reparability

  AUTHORS: Yi Xiao, Qing Li, Haiying Wei

  KEYWORDS: Brand Crisis, Enterprise Processing Capacity, Reparability

  JOURNAL NAME: Journal of Service Science and Management, Vol.7 No.5, October 23, 2014

  ABSTRACT: With the constantly changing surroundings and highly developed technology, brand crisis accordingly shows the increasing trend, which took a lot of companies by surprise and made them especially hard-hit. In brand crisis companies usually adopt an apology, compensation, denied and silent strategy to cope with consumers, hoping to be able to get consumers to forgive and repair the damaged brand relationship. This work firstly put forward a concept “reparability of brand crisis”, whichshould be defined to judge how an enterprise could be repaired from a brand crisis, and selected crisis processing capacity index to build up impact model about how enterprise’s crisis processing capacity affected the degree of brand crisis reparability.