TITLE:
Empirical Study of Fitness Industry Cases-Based on SWOT
AUTHORS:
Jin-Dong Chang, Ming Yang
KEYWORDS:
Sports Industry; Fitness Club; SWOT Analysis
JOURNAL NAME:
Advances in Physical Education,
Vol.3 No.2,
May
13,
2013
ABSTRACT:
This paper aims to understand both the internal and external conditions of Qingdao Impulse Fitness Club, through the questionnaire survey, field visit, individual interviews and other methods, and to carry out research into the Club basing on SWOT analysis perspective. Then reveal the superiority and inferiority in macroenvironment and microenvironment of Qingdao Impulse Fitness Club by means of building Matrix, and formulate appropriate marketing programs for the Club.