C. L. Kun, K. Inwon and D. H. McKnight, “Transfer from Offline Trust to Key Online Perceptions: An Empirical Study,” IEEE Transactions on Engineering Management, Vol. 54, No. 4, 2007, pp. 729-741. doi:10.1109/TEM.2007.906851

has been cited by the following article:

• TITLE: Online Trust: The Influence of Perceived Company’s Reputation on Consumers’ Trust and the Effects of Trust on Intention for Online Transactions

  AUTHORS: Andromachi Broutsou, Panos Fitsilis

  KEYWORDS: Online Trust; Perceived Company’s Reputation; Intention for Online Transactions

  JOURNAL NAME: Journal of Service Science and Management, Vol.5 No.4, December 27, 2012

  ABSTRACT: Trust is a basic ingredient in the creation, the evolvement and the conservation of a long-term relationship between suppliers and buyers. It is also a key differentiator in defining the success or failure of many e-business companies, in order to endorse the importance of online trust. In this paper we present a study on online trust in the B2C context. More specifically, we focus on the issues of perceived company’s reputation, online trust and intention for online transactions. The aim of this study is to examine if there is a positive relationship between perceived company’s reputation and on- line trust, and between online trust and consumer’s intention for online transactions.