TITLE:
Analysis of the Influence of Opinion Leaders on Public Emergencies through Microblogging
AUTHORS:
Wei Fang, Binli Gao, Nan Li
KEYWORDS:
Influence of Opinion Leaders, Public Emergencies, Microblogging
JOURNAL NAME:
Open Journal of Social Sciences,
Vol.8 No.5,
May
18,
2020
ABSTRACT: This
article aims to analyze the characteristics of microblogging opinion leaders in
the event as well as their influence on public emergencies. It finds microblog celebrities (often VIP
users) have become the leaders of public opinions,
and microblogs on government affairs help all levels of departments combat the outbreak.
Conclusively when China was fighting against COVID-19, opinion
leaders in the Weibo field applied their influence to the reconstruction of related
topics, released as much positive information as possible, hence conducing to positive
anti-epidemic sentiment as well as a successful battle against COVID-19.