TITLE:
In the Web2.0 Era, Social Media Marketing Brings Business Opportunities to Enterprises
AUTHORS:
Yue Fang
KEYWORDS:
Web2.0, Social Media, Marketing Strategy, Purchase Intention
JOURNAL NAME:
Open Journal of Business and Management,
Vol.8 No.2,
March
26,
2020
ABSTRACT: In the web2.0 era, more and more companies use social media as a
marketing tool. Based on the use of social media such as Facebook and YouTube,
enterprise’s propaganda has become global and more widespread. What’s more, SME
(small and medium-sized enterprises) which is not able to carry out large-scale
publicity will also gain the capacity to use social platform to extend the
number of audiences, bringing more opportunities for the enterprise
development.