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Ye, Q., Law, R., Gu, B. and Chen, W. (2011) The Influence of User-Generated Content on Traveler Behavior: An Empirical Investigation on the Effects of e-Word-of-Mouth to Hotel Online Bookings. Computers in Human Behavior, 27, 634-639.
https://doi.org/10.1016/j.chb.2010.04.014

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