TITLE:
Investigation of the Impact of Quality, Openness and Reputation of Massive Open Online Courses MOOCs on an Individual’s Satisfaction and Performance
AUTHORS:
Reema Khurana, Susmi Routray, Ruchi Payal, Rakesh Gupta
KEYWORDS:
Massive Open Online Courses (MOOCs), Quality Factors, Openness, Reputation, User Performance
JOURNAL NAME:
Theoretical Economics Letters,
Vol.9 No.4,
April
29,
2019
ABSTRACT:
Purpose
of the Study: The research objective is to explore the important
characteristics of MOOCs that impact an individual user’s satisfaction and his/her performance. There is a paucity of
understanding if the MOOCs affect the individual performance and what
are the various characteristics of MOOCs that determine the same. Therefore, it
is important to understand the success of MOOC platform from the user’s
performance perspective. Data/Methodology: Structural equation modelling
was used to analyze the data. The instrument or the questionnaire for the study
was developed by adapting scales from previous researchers to the Indian
context. After the development of the questionnaire, the same was administered
to the respondents using systematic sample design. Findings: The study
found that Information Quality, System Quality and Openness impacts the
satisfaction of the user on MOOC platform and further enhances his/her
performance. The results of the study provide important insights to the MOOC
platforms in identifying the Indian user’s perspective. The MOOC platforms need
to focus on System, Information Quality and Openness to make their course
attractive from Indian user’s perspective. Originality: There is a
paucity of understanding if the MOOCs affect the individual performance and
what are the various characteristics of MOOCs that determine the same. It is
one of few studies to investigate the quality aspects of the MOOCs from an
Indian user’s perspective.