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has been cited by the following article:

• TITLE: Franchise: A Literature Review and Directions of Future Research

  AUTHORS: Jinye Li, Hongsheng Xia

  KEYWORDS: Franchise, Information Disclosure, Cost Structure

  JOURNAL NAME: Open Journal of Business and Management, Vol.7 No.2, April 15, 2019

  ABSTRACT: This passage focuses on three hot issues of franchise including the cause of franchise, the legal issues of franchise and the cost structure of franchise. I make a literature review and point out a future research direction of franchise by analyzing and summarizing domestic and foreign papers. In conclusion, for the emergence of the franchise phenomenon, there is still a lack of a unified theoretical framework for a comprehensive and reasonable explanation. The research on the legal issues of franchise is mainly studied by scholars with legal background, mainly focusing on information disclosure system and anti-monopoly law. Besides, there is no theoretical basis and operation method that can be used to guide the franchisor to design the cost structure.