TITLE:
The Impact of Family Social Network on Household Consumption
AUTHORS:
Xi Kang
KEYWORDS:
Social Network, Household Consumption, Survival Consumption, Enjoyable Consumption, Developmental Consumption
JOURNAL NAME:
Modern Economy,
Vol.10 No.3,
March
15,
2019
ABSTRACT: Based on the 2016 China Family Panel Studies (CFPS),
this paper investigates the impact of China’s family social network on the
total consumption level of residents and other three levels: survival
consumption, enjoyable consumption and developmental consumption.
The research shows: 1) Family social network has a significant effect on the
consumption expenditure of residents, especially on the enjoyable consumption
expenditure; 2) Social network can promote family consumption by alleviating
the restriction of family mobility and demonstration effect; 3) The effects of
social networks on consumption are different among different types of families.
Compared with the eastern families, the social network of central and western
families plays a more prominent role in promoting consumption expenditure.
Families with lower income level reply
heavily social network, and the effect of social network to stimulate
consumption is more obvious.