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De Dreu, C. K. W., Emans, B. J. M., Van de Vliert, E., & Carnevale, P. J. (1994). Effects of Gain-Loss Frames in Negotiation: Loss Aversion, Mismatching, and Frame Adoption. Organizational Behavior and Human Decision Processes, 60, 90-107.
https://doi.org/10.1006/obhd.1994.1076

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