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Useem, J. and Useem, R. (1963) Culture Has Been Defined in a Number of Ways, But Most Simply, as the Learned and Shared Behavior of a Community of Interacting Human Beings. Human Organization, 22, 169-179.
https://doi.org/10.17730/humo.22.3.5470n44338kk6733

has been cited by the following article:

  • TITLE: The Main Key Success Factors of the Multinational Corporations’ Successful International Business in Spite of Their Exposure to Many Forms and Sources of Risk (The Case of Wall-Mart)

    AUTHORS: Jean Marc Mpanga Matanga

    KEYWORDS: Multinational Corporations (MNCs), International Business (IB), Mindfulness, Culture, Communication

    JOURNAL NAME: Open Access Library Journal, Vol.5 No.5, May 30, 2018

    ABSTRACT: Broadly speaking, several firms have known success in local market but failed in foreign countries. At the other side, some enterprises (Born-global firms) began directly to operate globally and known also the success or failure. The above picture conducts the author for studying the entitled subject: “The main key success factors of the Multinational Corporations’ successful International Business in spite of the exposure to many forms and sources of risk” the case of MNC’s Wall-mart. In this paper, the article will be focus on five issues that consist firstly in showing how the Wall-mart is a MNC and a successful international Business. Secondly, the main success factors of the Wall-mart successful business will be presented. Thirdly, the form and sources of risk that facing Wall-mart will be given. Finally, the recommendations and their implications will be provided. In the insight of this paper, the author collected data in reading several the literatures review. The consultation of many and different official websites guide also the author to get other data. For responding at that above cited fives issues, the paper is structured in five points without the abstract. The first one deals with the introduction and literature review. The second one turns around the theoretical framework. The third one explains on the methodology that used in the collection of data. The four one is about the results and discussions. Finally, the conclusion will be done. In summary, the main success keys of the three MNCs’ International Business consist in the application of the international business method, economic and business theories. In the other side, the form and sources of risk are relevant to management, cultural dimension, cross-cultural communication, and economics & politic. For solving those barriers, the application of the mindfulness, cultural sensitivity and to be culturally awareness is required.