Zarantonello, L. and Schmitt, B.H. (2010) Using the Brand Experience Scale to Profile Consumers and Predict Consumer Behavior. Journal of Brand Management, 17, 532-540.
https://doi.org/10.1057/bm.2010.4

has been cited by the following article:

• TITLE: Stimulating Curiosity and Consumer Experience in a Retailer

  AUTHORS: Silvia Cachero-Martínez, Rodolfo Vázquez-Casielles

  KEYWORDS: Experience Marketing, Emotion, Retail, Customer Experience Management

  JOURNAL NAME: American Journal of Industrial and Business Management, Vol.7 No.4, April 28, 2017

  ABSTRACT: Nowadays, retailers have to try to differentiate themselves from their competitors through consumer shopping experience. The authors distinguish several experience dimensions and develop a shopping experience scale that includes six dimensions: sensory (tactile, scent, auditory, visual, taste), intellectual (through design and with employees), social, pragmatic and emotional. Analyzing the experiences by sectors of activity, our study indicates that the emotional experience predominates in some sectors, like jewelry or bookstores. Emotional experience can also be linked to pragmatic experience. This occurs in the sports, decoration and toy sectors. Thus it is important to develop innovations related to emotional experience. Enhancing imagination, creativity and arousing consumer curiosity the retailer will create an experiential shop, which are of particular interest to the consumer.