Fornell, C. (1987) A Second Generation of Multivariate Analysis: Classification of Methods and Implications for Marketing Research. In: Houston, M.J., Ed., Review of Marketing, American Marketing Association, Chicago, 407- 450.

has been cited by the following article:

• TITLE: Influencing Factors in Using Interactive E-Learning Tool

  AUTHORS: Au Thien Wan

  KEYWORDS: E-Learning, Social Learning Theory, Self-Efficacy, Course Perception, Analytical Path Model

  JOURNAL NAME: Open Journal of Social Sciences, Vol.4 No.2, February 29, 2016

  ABSTRACT: We are investigating the factors that could have effect on the learning outcomes of an interactive eLearning tool. Our experiment consisted of participants from undergraduate and postgraduate students spanning across three semesters in a Database Management System course conducted in a blended learning environment. The eLearning tool has a built in data event logger whenever a student used the system to capture the interaction. We analyze the learning outcomes and effectiveness through the captured interactive events with factors such as the students’ course perceptions (CP), evaluation of self-efficacy (SE) beliefs, class attendance, student gender, and academic discipline based on social learning theory. We used analytical path model, t-test and one-way ANOVA to determine the influencing factors directly related to the interactive eLearning tool.