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Siu, W.-S., Zhu, Y. and Kirby, D.A. (2003) The Interplay of Environment and Culture in Small Firm Marketing: A Comparative Study of the Marketing Practices of Chinese Small Firms in Hong Kong and The UK. Journal of Small Business and Enterprise Development, 10, 25-39. http://dx.doi.org/10.1108/14626000310461196

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