TITLE:
Application of Business Niche in Strategic Management: A Study Based on Oriental Idea of Harmony
AUTHORS:
Shu Lin
KEYWORDS:
Business Ecology, Oriental Idea, Harmony, Business Niche
JOURNAL NAME:
Modern Economy,
Vol.6 No.2,
February
10,
2015
ABSTRACT: Reviewing the business
niche theory, this paper discusses the application in strategic management.
Health of a company heavily depends on the harmony of its intra-ecology that
has effect on strategy. Also the external surrounding is a significant factor
which affects the company’s strategic choice. A strategy of dislocation
development will reduce direct competition and enhance collaboration. A firm
may choose appropriate strategy such as people-oriented policy and performance
of corporate social responsibility to maintain the ecological balance of
business and enhance its strategic advantage.