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Lauckner, C., Smith, S., Kotowski, M., Nazione, S., Stohl, C., Prestin, A., So, J., & Nabi, R. (2012). An Initial Investigation into Naturally Occurring Loss- and Gain-Framed Memorable Breast Cancer Messages. Communication Quarterly, 60, 1-16.
http://dx.doi.org/10.1080/01463373.2012.642269
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