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Bruner II, G.C. and Kumar, A. (2005) Explaining Consumer Acceptance of Handheld Internet Devices. Journal of Business Research, 58, 553-558. http://dx.doi.org/10.1016/j.jbusres.2003.08.002

has been cited by the following article:

  • TITLE: Research on Adapting to QR Code by Auto-Repairing Students in Vocational High School

    AUTHORS: Chun-Hsin Chang

    KEYWORDS: QR Code, Hedonic Value, Utility Value, Learning Attitude, Intention

    JOURNAL NAME: Open Journal of Social Sciences, Vol.2 No.5, May 12, 2014

    ABSTRACT: QR code as a technology enhanced learning tool is prevailing not only in daily life, but also in education settings. The present study aims to explore the usage of QR code as a social medium in searching and learning profession knowledge of auto-repairing. The experiment contains 3 learning courses and 3 lessons for 155 students. Moreover, based on the theory of planned behavior, questionnaires are designed for students to fill out. A total of 153 copies are valid questionnaires. Confirmatory factor analysis is conducted while structural equation model is established. Research outcome indicates that Internet cognitive capacity correlates with hedonic and epistemic values, which reflect directly in learning attitudes of auto-repairing students using QR code. As sustaining intent of usage for QR code has to do with learning attitude of students, the study suggests that instructors should decrease complex contents of QR code before providing them to students for learning.