TITLE:
Exploring Competitive Strategies of China Ceramic Tile Industrial Cluster in Global Economy
AUTHORS:
Mei-Hor Lo, Dechang Han
KEYWORDS:
Ceramic Tile; Industry Cluster; Agglomeration; Competitive Strategy; Resource Based View
JOURNAL NAME:
Open Journal of Social Sciences,
Vol.2 No.3,
March
6,
2014
ABSTRACT:
In this paper, we discuss the competitive
paradigm between globalization and local development in the ceramic tile industrial
cluster, based on the Porter’s theory in exploring the factors of the global
competitiveness. We analysis the theory of cluster and competitive theory to
compare two ceramic tile clusters in different contexts for
tracing the mechanism and path constructed ceramic industry international
competitiveness and strategy formation. In the study, we discuss what changes
come into play addressing the radical changes in world markets, both for
ceramic tiles and for surrounding ceramic tile supportive industries. These
issues will be discussed with amount of literature reviews through the various
perspectives to explore more comprehensive insight to China ceramic tile
industry.