D. Kim and I. Benbasat, “The Effects of Trust-Assuring Arguments on Consumer Trust in Internet Stores: Application of Toulmin’s Model of Argumentation,” Information Systems Research, Vol. 17, No. 3, 2006, pp. 286-300.
http://dx.doi.org/10.1287/isre.1060.0093

has been cited by the following article:

• TITLE: How Google’s New Algorithm, Hummingbird, Promotes Content and Inbound Marketing

  AUTHORS: Chauntelle Ong Yi Lin, Rashad Yazdanifard

  KEYWORDS: New Algorithm; Hummingbird; Content Marketing; Inbound Marketing

  JOURNAL NAME: American Journal of Industrial and Business Management, Vol.4 No.1, January 26, 2014

  ABSTRACT: Marketing is part of our daily lives; however, it has become much more sophisticated. With the advanced technology, nowadays Internet marketing is one of the most powerful marketing channels. Google has recently come up with a new algorithm, hummingbird, for all search results. It is designed more precisely to provide faster query results. This will promote both content and inbound marketing. In this essay, I will expound Google’s role in Internet marketing and how it promotes both content and inbound marketing.