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C. Droge, M. Stanko and W. Pollitte, “Lead Users and Early Adopters on the Web: The Role of New Technology Product Blogs,” The Journal of Product Innovation and Management, Vol. 27, No. 1, 2010, pp. 66-82. http://dx.doi.org/10.1111/j.1540-5885.2009.00700.x

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