TITLE:
An Empirical Analysis on How the Building Quality, Tourism Attraction and Tourism Public Service Influence the Satisfaction of Tourism Real Estate Consumption
AUTHORS:
Zhiyong Jiang, Jun Li, Dexiang Mei
KEYWORDS:
Tourism Real Estate, Structural Equation Model, Customer Satisfaction
JOURNAL NAME:
American Journal of Industrial and Business Management,
Vol.8 No.8,
August
22,
2018
ABSTRACT: This article provides an
analysis of related factors on consumer satisfaction for the tourism real
estate from the perspective of consumer behavior and psychological. In addition,
by using structural equation model, this paper has carried on an
empirical research on how
three factors such as tourism real estate construction quality, the quality of
tourist attractions and tourism public service
quality influence on the consumers’ satisfaction with tourism real estate. The conclusion shows that
above three factors have significant positive influence on customer
satisfaction, and among them, the tourist attraction quality has maximum impact,
tourism public service second and tourism real estate construction quality the
least. The conclusion
of this paper will contribute to the development of tourism real estate in China.