TITLE:
Two Depth Fusion, from “Manufacture” to “Intellectual Creation” —Based on Qingdao Hong Ling Group Innovative MTM Mode
AUTHORS:
Yu Ma, Chenggang Li
KEYWORDS:
Two Depth Fusion, Hong Ling Group, Intelligent Manufacturing, MTM Model, Innovation
JOURNAL NAME:
Open Journal of Social Sciences,
Vol.6 No.3,
April
25,
2018
ABSTRACT: Promoting the deep integration of informationization and industrialization is an inevitable choice for the transformation and upgrading of traditional industries. Based on information technology and based on smart manufacturing, Hong Ling Group actively develops MTM business targeting high-end consumer groups, achieves deep integration of the two industries, and en-hances the company’s core competitiveness and brand influence. This article combines the current trend of deep integration, using case studies, analyzing the MTM business model of the Hong Ling Group, and exploring its innovations in business models, technologies, production, and operations, and bringing new opportunities to the Chinese textile and apparel industry and other industries. Industrial roads, promote the integration of the two deep integration, refine the theoretical value and reference significance.