TITLE:
Interference in and Ecological Strategies to Mobile Financial Services Developed by Commercial Banks
AUTHORS:
Lingbo Xv, Qingjun Meng
KEYWORDS:
Commercial Bank, Mobile Finance, Core Competitiveness, Diamond Model, Mobile Finance Ecosphere
JOURNAL NAME:
Open Journal of Social Sciences,
Vol.3 No.7,
July
14,
2015
ABSTRACT: Internet-based mobile finance developed by
commercial banks makes for the innovations of finance operation modes, and, as
a result, can sharpen the competitive edge of the banks in the new normal
economy. On the way to the development of mobile financial services, commercial
banks may come up against roadblocks such as imperfect laws and regulations,
intensive horizontal competition and shortage of talent, etc. In this regard,
supportive national policies are crucial to the development of mobile finance.
Only by enhancing financial innovations, attaching importance to talent and
market analysis and collaborating with other organizations can the banks
suppress the interference and build a mobile finance ecosphere suitable for
their own development. In this study, the diamond model is used to analyze
problems with qualitative analysis.