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has been cited by the following article:

• TITLE: Teachers’ Use Intention of Multimedia Instruction Resources among Rural Primary Schools in China

  AUTHORS: Chun Mao, Xiao Hu

  KEYWORDS: Teacher of Rural Primary School; Multimedia Instruction Resources; Use Intention; TAM

  JOURNAL NAME: Creative Education, Vol.4 No.9, September 18, 2013

  ABSTRACT: Based on Technology Acceptance Model (TAM), this research imports the degree of Computer Self-Efficacy, Resource Appropriateness, Superior Support and Convenience to Use into TAM, constructs Structural Equation Model to study the factors of teachers’ use intention of multimedia instruction resources among rural primary schools in Chongqing China. Structural Equation Modeling reveals that teachers’ resource using doesn't follow the TAM exactly. In one hand, the influence of Perceived Ease of Use is not notability, on the other hand, the Superior Support, Perceived Usefulness and Resource Appropriateness are very significantly, especially, the degree of Superior Support is the most important.