Wilke, R. (1999). Brand imitation and its effects on innovation, competition, and brand equity. Business Horizons, 42, 9-18. doi10.1016/S0007-6813(99)80033-0 - References

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Wilke, R. (1999). Brand imitation and its effects on innovation, competition, and brand equity. Business Horizons, 42, 9-18. doi:10.1016/S0007-6813(99)80033-0

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